download

At the start of summer, Myspace had 24m users as it prepared for its relaunch. Now the company says it has 36m – a 50% increase in the three months following the new site’s official launch out of beta. In its announcement, Myspace claims that 70% of its community are aged 35 or younger, while the number of artists on Myspace has grown by 340% since the relaunch. There’s a fair degree of fuzziness about these numbers though. It’s not clear whether the 36m people are active or just registered users – did they sign up then drift away, or are they actively using Myspace? And the same goes for the artists: they may have claimed profiles, but how active are they? Pharrell Williams is one of the artists cited by Myspace in its press release, for example, yet his profile shows nine updates for August, nothing between 20 August and 27 September, and then a burst of seven updates all at once earlier this morning.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *