Vevo has launched in its 13th market, Germany, as promised by the company last month (Bulletin, 2-Sep-13). The service is live with its catalogue of 75k videos and its full complement of apps, after a lengthy process of negotiations with German collecting society GEMA. “It took us two years of hard work to get to this day and I couldn’t be more thrilled,” said Vevo’s SVP of international Nic Jones in a statement. Vevo is holding a ’31 Originals’ campaign of video premieres from local and global artists over the course of October to kick things off in Germany. As previously announced, it’s the first country where Vevo is launching without YouTube as its main distribution partner, since Google’s video service remains at loggerheads with GEMA over licensing terms. Germany is having a positive 2013 for recorded music, though, with sales up 1.5% in the first half of the year. Vevo will be hoping it can contribute to a further rise in the second half.
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Tools: Kaiber
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