With millions of users sharing 350 photos a day, social app Snapchat is growing fast, and has been used by some musicians in their digital marketing. Now it has a new feature that could spark a bit more of that. It’s called Snapchat Stories: a way of photos living longer on Snapchat as part of a stream of updates from an individual user. “When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new. Your Story always plays forward, because it makes sense to share moments in the order you experience them,” explains the company. Artists could clearly use this, but what’s interesting is the way Snapchat has already been working with some bands on Stories, including messages under their snaps that say ‘Double tap to listen’ and lead fans to the artist’s presence on iTunes. “If anything, it’s a little experiment. We wanted to work with LA bands, celebrate Los Angeles, and we thought working with them was a fun way to educate people about what stories are,” CEO Evan Spiegel tells TechCrunch. And he also tells The Verge that “we want to find ways to support artists who don’t have a lot of reach”.

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