This weekend’s MIPJunior conference in Cannes saw the TV industry gather to discuss changing media habits of children, which can be summed up in two words: apps and YouTube. Advertising firm SuperAwesome outlined results from a survey of 2,000 kids asking what they’d like to unwrap on Christmas Day, with a word-cloud of the answers dominated by ‘iPhone’ and ‘iPad’. “When you’re thinking about creating new IPs and new brands, build them for tablet,” said CEO Dylan Collins, who added that “anything we see that interacts with kids aged 6-16 across our network involves video”. That was enhanced by a later speech by the CEO of AwesomenessTV, a YouTube multi-channel network for children that was bought by DreamWorks Animation earlier this year. “Us adults, we like to eat meals, but kids snack, and they snack a lot,” Brian Robbins told the audience of TV executives. “Where I might have a few marquee shows on my radar, kids, because they are on their devices all day and night, have both the time and appetite to consume a lot of content, especially around the things they’re passionate about.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…