Deezer has a brand new classical music app on its platform, produced with labels Deutsche Grammophon, Decca and Accord. The app promises “500 years of classical music” with a focus on discovery, helping people navigate through the Universal Group labels’ catalogues on Deezer. It’s part of a wider drive by Deezer to bump up its classical offering, with the company citing a recent survey of users that showed 93% saying they’d listen to more classical music if they had help finding it. “The appetite for classical music is huge. With exciting young artists like Lang Lang and Nicola Benedetti attracting new, younger audiences all over the world, especially in Europe and Asia, the demand for classical on digital services is only going to get stronger,” said Deezer boss Axel Dauchez. “This app is our first step towards providing a better experience for classical fans.” The app has launched globally in French and English.
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I’m new to Deezer and I was pleased to see this app, until I tried it. It seems to be organised on the same happy-clappy, ‘top five’ approach as other apps. I’m sure that it’s a sign of being an old fogey, but I want a catalogue, sortable by artist, title, orchestra etc, not this fleamarket layout.