Indian streaming music service Dhingana has updated its public stats, telling TechCrunch that it now has 9m monthly unique users, with half of them outside India, and 75% accessing the service from mobile devices. The company adds that its mobile apps have been downloaded more than 6m times across all platforms, up from 3.5m downloads at the start of this year (Bulletin, 28-Jan-13). Yet the overall figure of 9m monthly users is a lot less than the 15m active users that Dhingana was claiming in November 2012 (Bulletin, 29-Nov-12), although we suspect that indicates it was using a different definition of ‘active’ back then, compared to the monthly stat now. According to CEO Rohit Bhatia, Dhingana has 2.5m users in the US and 1m from the UK and Europe, as it focuses on a deep catalogue of music for the Indian diaspora. There’s no update for now on conversion rates for the premium Dhingana Gold tier that launched in July, where users pay $1.99 a month to remove ads, listen offline and get higher-quality streams (Bulletin, 11-Jul-13).
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