Billboard‘s case study of Other People, the weekly music subscription club launched by musician Nicholas Jaar, is well worth a read. It outlines a venture that releases 2-4 new songs every Sunday, charging people $5 a month or $50 a year to stream and download the songs, with each issue available for free streaming for one week after release on the Other People website to attract newcomers. “In the end we have the same amount of output as a normal label, but we’re spacing it out in order to create a community of people based around this ritual of enjoying something together every Sunday,” says Jaar. “To me, right now, the idea of ownership of music is not as interesting as the idea of being part of a group. So that’s why with Other People we have members, and they’re also the only people in the world who can download the songs.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…