
If you’re interested in Russia in any capacity – not just online video – you should definitely download a copy of the new ‘Online Video in Russia’ report. Produced by East-West Digital News, comScore, Ernst & Young, Moscow’s Higher School of Economics and TheNextWeb, it’s a good overview of internet trends in general in Russia, as well as a deeper dive into what’s happening with video specifically. “Virtually no online video existed before the end of 2006, whereas the first US services, such as YouTube, had already been thriving for years at that time,” explains the report. “With nearly 60 million monthly viewers in 2013, the Russian online video market is now emerging as one of the most important markets for electronic video content on the globe.” That includes being the biggest in Europe for unique video viewers, and second biggest for monthly views. Elsewhere in the report there’s this startling stat: Games account for 97% of Russia’s estimated $1.4bn content market, with video accounting for 2% and music and books combined just 1%.