Let’s be brutally honest: giving user figures showing how many people have ever used your app isn’t much use, at least not compared to a figure for how many active users it has right now. So music recognition app SoundHound may have reached the 175m users milestone compared to Shazam’s 375m, but it hasn’t given an active-users total to match the latter’s recent 70m stat. Still, given that SoundHound passed 100m users in September 2012, we can say that around 75m new people have downloaded and used its app in the last year. TechCrunch has some detail on SoundHound’s strategy, with a growing focus on its ability to identity not just songs, but radio stations. “248m Americans each week actively listen to radio. It’s almost this forgotten thing since Pandora came out,” says VP of sales and marketing Katie McMahon. Radio may be a step towards Shazam’s business in tagging TV shows and ads, too: “Can SoundHound do what Shazam is doing on television? The answer is overwhelming ‘yes.’ And moreover, we have done it – last Superbowl we had it live,” says McMahon. “SoundHound is doing live broadcast recognition, and we’ve started in the space of radio.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…