It may be early days for 4G mobile networks in the UK, but there’s already a price war brewing between operators as they compete for customers. Telco group EE yesterday cut the price of its cheapest 4G plan from £26 a month to £19, just £2 more than its cheapest 3G tariff. It’s an aggressive move to get more customers upgrading, with more than 1m already having taken the leap out of EE’s 26m existing customers. The move, which is expected to trigger similar price cuts from rivals like Vodafone and O2, was spurred by the launch of new pay-as-you-go 4G handsets including Alcatel’s One Touch Idol S and Nokia’s Lumia 625. “The general push of this is making 4G more accessible to the mass market through offering it on prepay and on cheaper handsets,” Enders Analysis analyst James Barford tells The Guardian. 4G has already been hailed by the BPI as a big growth driver for digital music in the UK, with streaming service Deezer in line to benefit from EE’s price cutting due to its partnership with the telco.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…