YouTube and Facebook are continuing to build out their tools for digital marketers, with both making announcements yesterday. YouTube is now letting channel owners assign a new role: ‘communications manager’, who’ll be able to post and moderate Google+ and YouTube comments, review Google+ notifications and organise circles of followers on Google+ to help build an audience – without having access to the YouTube channel itself. Meanwhile, Facebook is rolling its Custom Audiences advertising feature out to all marketers through any Facebook ad interface. It’s already being used by “thousands” of advertisers, but the new move will make it more available to smaller businesses – and music marketers. “Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for the first time, businesses can use MailChimp lists with Custom Audiences,” explains Facebook.
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