Nokia has a new executive for its content business, announcing the appointment of Mark Eisenberg as its head of content acquisitions and business affairs. He’ll be based in New York and reports to VP and head of Nokia Entertainment Jyrki Rosenberg, who Music Ally has interviewed several times about Nokia’s music business. Eisenberg will be best known to Music Ally readers as the former EVP and head of business and legal affairs for Sony Music’s global digital business group, although more recently he’s been focused on digital media firm LatticeWorks Media, which he co-founded. A standard recruitment story, right? But Eisenberg’s canned quote is interesting: “In the music streaming space especially, the industry as a whole is experiencing transformational developments, and I look forward to helping lead the charge as we ourselves prepare to make some exciting announcements in the coming months.” Nokia Music has so far focused on Pandora-style personal radio, so it’s fair to wonder whether these announcements will see that expand to an on-demand offering.
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