We wrote about former WMG recorded music boss Lyor Cohen’s plans for a new music company last month, complete with a rumoured investment from Google. Now it’s official, with Billboard bagging the scoop on the company named 300, after the same Spartan warriors that inspired the film ‘300’. “These guys found that if you were well synchronised, strategic, loyal with great planning and preparedness you could do much more with less and be highly effective,” says Cohen in the piece. Besides Google’s $5m investment, 300 is backed by Columbus Nova, which recently also invested in Rhapsody. Atlantic Records from Cohen’s old stomping ground will provide distribution, and digital will be a focus for how the company takes its artists forward. “I spent an enormous amount of time inside these digital distribution companies just talking and engaging with them and understanding what these companies now know about our music fans – something we in the music business never knew for all the years I’ve worked in it,” says Cohen. “I see a lot of opportunities and asked an insane amount of questions.”

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