
Two days after YouTube’s inaugural music awards event, people are picking over its stats. AdAge notes that the livestream’s watch page on YouTube has recorded just over 880,000 views, but that it noted 217,244 concurrent viewers half an hour into Sunday’s awards show, before later varying between 170,000 and 190,000. “Modest numbers for a site that averages more than 1 billion monthly unique visitors each month,” as the story notes. There are also questions about why YouTube disabled comments on the livestream – YouTube’s comments section may be infamously toxic, but it’s strange that the company itself would direct viewers to Twitter and Facebook using the hashtag #YTMA. Still, the performances (or “live music videos” as they were billed) have been separated out and posted on YouTube, which may see elements of the awards get a longer lifespan on-demand.