The first YouTube Music Awards took place last night, and if you tuned into the livestream you’ll know they delivered a messy, spontaneous and occasionally plain-baffling alternative to slick televised industry awards. “It’s so awesomely not broadcast television,” director Spike Jonze told the New York Times before the event. “It’s the Internet.” Winners included Eminem, Macklemore & Ryan Lewis and K-Pop veterans Girls’ Generation. TechCrunch noted that at its peak during a performance by Lady Gaga, around 220,000 concurrent viewers were watching. What was missing from the night, though, was any announcement about an upcoming YouTube streaming music service, despite expectations that the YouTube Music Awards would be the perfect time to announce it. Indeed, Music Ally was sent comments by a couple of analyst firms on Friday to use if such an announcement happened on the night. The wait for that continues, then, but the awards themselves were interesting enough to hopefully get another outing next year.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…