Startup Audiam has been aiming to help artists make more money on YouTube by ensuring their videos are making money from ads and including links to buy music from digital stores. Now it’s got a new customer of a different ilk: Canadian collecting society SOCAN. The idea: while SOCAN’s existing deal with YouTube collects money from use of its songwriters’ works on YouTube, those members can now also sign up with Audiam to get revenues from the ads alongside videos including their songs. It’s a global deal between SOCAN and Audiam, with the latter offering the society’s members a discount on the administration fee that it charges. The deal is being pitched as a first of its kind for a performing rights organisation. “With the SOCAN and Audiam cooperation, we make possible and practical the extraordinarily complicated process of identifying, tracking and collecting money that SOCAN members have rightfully earned, including for the first time revenues above and beyond the one generated by copyright licensing,” said SOCAN boss Eric Baptiste.

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