British band Keane are releasing a best-of album next week, and are getting a fun new Facebook app from label Island Records to promote it. The band and label worked with digital agency The Unit on the app, which gets people to sign in using Facebook then pulls their most popular photos (judged by likes, shares and comments) into an HTML5 video featuring a 90-second clip of the band’s ‘Everybody’s Changing’ single. The idea is that the selection process will automatically pull out photos of big events in each fan’s life, together with the comments made at the time – although they can edit the video to remove things they don’t want appearing in it. It’s not the first Facebook app we’ve seen integrating people’s photos – a Chase & Status campaign a couple of years back springs to mind – but Keane’s app is certainly one of the most engaging examples in the way it selects the pics and brings their comments with them.
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…