Sony’s PlayStation 4 console goes on sale this week, with early reviews pretty positive. Music will be part of the device too, courtesy of Sony’s own Music Unlimited streaming/cloud service. The company has been showing the new PS4 version off to journalists in the US. “Music Unlimited is bundled with every PS4, so you don’t have to download anything,” Sony’s music boss Anu Kirk tells VentureBeat. “And the thing we’re most excited about is that you can play music that you choose in the background of games.” This includes the option to alter the quality of streams, for example to ensure as much bandwidth is available when playing data-hungry games online. “You can go from normal quality at 64kbps, so it doesn’t interfere with your network gaming. If you want maximum sound quality you can crank it up to 328kbps,” says Kirk. It’s been a long time since Sony announced public figures for Music Unlimited: 1m active users in January 2012. PS4 is expected to give the service new momentum though, with Sony expected to shift more than 49m units of its next-gen console over the next five years (Bulletin, 13-Nov-13).