Here’s something interesting that’s only just floated onto our radar: WholeWorldBand. Released as an iPad app this week, it’s part of a wider service that wants “people around the world to make music together in sound and vision”.

The app functions as a “market test” for version one of the service, with its App Store listing describing it as “a virtual multi- track recording studio with cameras, where hundreds of sessions are going on simultaneously. A place where no lines are drawn between artist and audience; and a true musical democracy, where big names can trade beats, tunes and lyrics with emerging and undiscovered talent”.

Among the bigger names involved are Passenger, Ronnie Wood and Gemma Hayes, and the app promises that all participants – pros and amateurs alike – can earn money from their performances.

The app is free with a limited number of ‘views’ to see what’s available, before users pay £7.99 to upgrade to the full performer version and take part. It’s the work of an Irish startup, and according to its LinkedIn profile, the idea came from Kevin Godley, of 10cc and music video directorial fame.

Here’s one of its promotional videos:

YouTube video

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