South Korea Samsung

Mobile analytics firm Flurry has published some research into what’s happening with devices and apps in South Korea, where it’s currently tracking 33.5m active smartphones and tablets – “the first connected device market in the world to approach saturation,” as the company puts it, with year-on-year growth of 17% versus 81% for the world as a whole. Samsung is the dominant manufacturer, accounting for 60% of devices tracked by Flurry in its home country, with another 25% coming from fellow Korean firm LG. Apple takes a 14% share. Also interesting – and related to the popularity of Samsung – 41% of smart devices in use in South Korea are ‘phablets’: smartphones with large screens between five and 6.9 inches in size. That compares to a 7% proportion globally, with tablets the category to suffer: 5% of smart devices in use in South Korea are tablets, versus 19% worldwide. Flurry also breaks down time spent by app category, with games hogging the limelight (51% of Android app time and 49% on iOS). Music is a small sliver by comparison.

EarPods and phone

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