Streaming music service Rara has a new preload deal that will see its software embedded on Toshiba’s Windows 8 PCs and tablets in Australia, New Zealand and Hong Kong. It follows previous deals with HP and Lenovo, with Rara claiming the Toshiba alliance will help it reach “millions” of people. It’s still unclear how that will swell Rara’s active user numbers, since the company doesn’t give those out: it’s available in 32 countries with a catalogue of more than 22m tracks, but keeps its user stats to itself. The company, a spin-off from B2B firm Omnifone, has been keeping busy though: it’s just added Dolby Pulse 320kbps higher-quality audio streaming, snapped up 2m new tracks from a licensing deal with CD Baby, and has redesigned its Android app to look purdy for recent devices running Google’s Ice Cream Sandwich and Jelly Bean Android software.

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