When social media goes wrong… Last year’s X Factor UK winner James Arthur has quit Twitter after a succession of online spats and controversies. “#LOVE to my fans but I’m coming off twitter for good. HQ will be doing all my tweets from now on. PEACE!” he wroteon Saturday. His latest Twitter storm had come after an exceptionally ill-advised diss track released by Arthur in response to baiting from a rapper in which he used the phrase “f***ing queer” as abuse. However, Arthur has also feuded with One Direction, previous X Factor winner Matt Cardle and comedian Frankie Boyle on Twitter in recent months. Handing over control of his Twitter account to his label or management (it’s unclear which) sounds like a sensible move, with Arthur the latest artist to find out that direct engagement with your fans (or more pertinently your harsher critics) doesn’t always end well.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *