There’s lots of interest from the music industry in connected TVs at the moment, but it’s also true to say that the sector has seen its fair share of flops. Google TV, for example, was Google’s attempt to provide smart software for partner manufacturers’ televisions, yet sales were disappointing. Now it appears to be having a rethink, with GigaOm reporting that the Google TV brand is being phased out in favour of something that may have more mainstream appeal: Android TV. It notes that partners including Sony and LG are already using the specific wording “Google services for TV” rather than the Google TV brand when discussing their products publicly, while Google recently held an ‘Android TV Developer Day’. In 2013, also, Google is selling its Chromecast streaming TV-dongles as fast as it can make them, with its emphasis shifting to a world where Android smartphones and tablets will handle the smarts for TV screens, with the latter simply playing the content they’re told to by those devices.

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