Instagram’s CEO Kevin Systrom has been talking about the company’s ambitions, now it’s part of Facebook. “We have 55 million photos a day posted to Instagram, so exploration and discovery is the main concentration for us,” he tells The Guardian. “If you’re seeing something interesting happening in Syria, or Egypt, we want to give people a voice so they can broadcast to the world. The balance between editorial and algorithmic is going to be really interesting because there’s no one person that can figure out what you should be looking at.” Systrom also talks ads – “If we were to just build a product for advertisers we would have no consumers” – while looking ahead to a role for Instagram beyond food, children and tourist snaps. “In five years, I want to see not just content from my friends but my morning news on Instagram, from multiple channels. I want Instagram to be the place I learn about the world.”

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