UK users of O2 Tracks will get access to Lady Gaga’s new album, ARTPOP, from 5th November – six days before it gets its full release. On top of this, O2’s 4G customers will be able to access an eight-minute interview with the singer. Lady Gaga will also feature in a TV ad promoting the service, which offers low-cost access to the top 40 singles chart via a dedicated app. Gaga is the latest pop star to be used in O2 marketing after the recent likes of Emeli Sandé (who launched O2 Tracks) and Beyoncé (promoting the O2 Priority service).
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Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…