With rumours that it’s turned down a $3bn acquisition offer from Facebook and a $4bn deal from Google, photo and video messaging startup Snapchat is hot in the news. But how is the company going to make money? Business Insider claims to have the scoop, albeit one that’s not so different from what Snapchat’s execs have been saying publicly for some time. It claims Snapchat will be running photo and video ads in amongst the regular content seen by its users, experimenting with one ad per 20-30 ‘snaps’ sent by their friends. Meanwhile, Snapchat is also planning to add virtual items to its app: think stickers and emoticons to customise photos, which is a model that’s proving lucrative for Asian social apps like Line and KakaoTalk. Also, the piece suggests that Snapchat is working on an API for other developers to build it into their apps too. All of this could be of interest to music marketers and services, if and when it comes to pass.