Everyone’s a YouTube multi-channel network (MCN) these days, although in the case of digital music distributors, this is more about adding a layer to their existing services to help clients make money from views of their YouTube videos. Digital distributor TuneCore’s ousted founders have their new Audiam startup to focus on this kind of thing, but now their former company is following suit via a partnership with Indmusic. The latter will be helping TuneCore artists identify YouTube videos using their music and then claim them under the ContentID system, to make money from ads. TuneCore claims the revenue shares from this extra loot – 90% for composition royalties and 80% for sound recording royalties – are “industry-best”. But we wouldn’t be surprised to see rivals arguing about the splits in the weeks to come, so competitive is this market.