The deadline for entries for the seventh annual Midemlab startup contest is this Thursday (7 November). As before there are three categories for music-related startups to enter: music discovery, recommendation and creation; marketing & social engagement; and direct-to-consumer sales and content monetisation. Vivendi and Pepsi are on board as sponsors, while judges include Pandora’s Heidi Browning, WMG’s Stephen Bryan, Public Enemy’s Chuck D, Samsung’s Daren Tsui and other luminaries from the tech and investment worlds. Disclosure: Music Ally is one of two companies (Bluenove in France is the other) selecting the 30 finalists for the contest.

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