A year ago, Swedish dance duo Cazzette launched themselves exclusively on Spotify as a test to see if a new band could be broken purely by a streaming music service. Now rival Deezer is trying something similar, this time with Icelandic band Mono Town. The band will be releasing its first two songs on Deezer alone for an undisclosed period of time before selling them on iTunes and as limited-edition vinyl. They’ll also be doing a live session for distribution on Deezer, before debuting their first album on the service in late January. It’s a partnership between Deezer and management firm Key Music Management. “Deezer has allowed us the freedom to create an innovative launch platform and reach a global audience of millions for Mono Town,” explains manager Sally-Anne McKeown. It’s the first such partnership for Deezer, which like rivals is working hard to establish itself as a proving ground for new artists, not just a tidy revenue stream for established acts.

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