Remember when British firm HMV was edging more towards being a consumer technology chain than an entertainment retailer? That strategy appears to have been booted out as the company continues to plot its comeback. “We have cut back on some of the high-end technology items such as tablets and given this space over to core HMV products,” HMV director Steve West told industry site PCR. “You will see a focus on the core HMV products of music, film and games featuring great chart offers, extraordinary campaign titles and a deep back catalogue. This is what HMV does best.” HMV will continue to sell books, headphones and t-shirts though: “Indeed, we have expanded our T-shirt range significantly over the last six months and we continue to expand our very successful headphone range.” There’s no news on how HMV’s controversial (for Apple, anyway) iOS app is doing, though.

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