The latest website hoping to help musicians raise money directly from fans is Song Backer, which has an emphasis on music videos and YouTube artists in particular. That includes the ability for fans to request covers of specific songs. “The musician can decide if they want to perform one of the requested cover songs and then use Crowdfunding to earn money from doing that cover song request,” explained the company in its launch blog post. “The musician is able to use YouTube to upload and host the video once the goal is complete. This means that if they are a musician that already makes money from Google Advertising, they can also make extra money from having that requested cover song become successful.” Song Backer is taking a leaf out of Pledge Music in not showing specific money amounts that artists are trying to raise: instead, it shows percentages of targets met for specific songs requested by fans. It’s clearly very early days, with only six artists currently listed on the site. The obvious peer is Patreon, although that site has a more general focus including music.

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