We’d been waiting to see what Spotify critics like Nigel Godrich thought of the streaming service’s new artists initiative, and yesterday we got a stream of unimpressed tweets from the producer/musician. “Wow I am literally gobsmacked by the spotifyforartists website! This being possibly one of the weirdest things I have ever seen,” wrote Godrich. “Along the bottom of the first page is pics of music by artists famously against spotify – black keys, atoms. in the middle is ultraista!!! Ha ha we finally made it.. Except of course they are implying that all these said artists are now on board as they’ve ‘changed their ways’.. They’re claiming that they’re paying more.. How? Just because they’re gonna sell music too..?? This is getting weirder by the minute.” It was indeed, not least because Godrich had been looking at a spoof website called Spotify for Artists, not the real thing. It’s not known yet who created the glossy-looking site, which satirises Spotify’s artist outreach with claims that the company is going to pay musicians directly, and has even hired lawyers to negotiate contracts on their behalf.

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