SFX Entertainment president Tim Crowhurst has been talking about last week’s layoffs at the company’s Beatport subsidiary, claiming that they’re a sign of a sharper focus for the dance brand, not wider problems. “The hard conclusion we had to make on Beatport is that we were spread a bit too thin. We had to make some hard choices, frankly, to restructure the team and get everyone focused on one vision,” he tells Billboard. “This shift is more about product vision than it is cost savings… We’re making it more of a product-focused company as opposed to an engineering company. We’re very focused on creating end-products that the community and all of our constituencies are going to love.” Isn’t it engineers who build the products? Something people have also recently been asking Rdio after its similar round of engineering-focused layoffs. Crowhurst adds that contrary to speculation, SFX isn’t planning to shut down offshoots like stems store Beatport Play or social network Beatport DJs.

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