eMarketer is the latest analyst to guess at YouTube’s revenues, calculating that it’s on course to generate $5.6bn of gross advertising revenues in 2013, up 51.4% year-on-year. After it has paid out their share to advertising and creator partners, that’ll still leave $1.96bn of ad revenues for Google’s video subsidiary, up 65.5% on 2012. The company has also broken down YouTube’s $1.08bn of net advertising revenues in the US, estimating that $850m of them are coming from video ads. It’s the latest attempt to guess how lucrative YouTube is, following previous analyst estimates for 2013 of $4bn (Morgan Stanley), $3.6bn (Barclays) and around $5.7bn (Wedge Partners). Google is staying mum, but separately the company did address the controversy around its new YouTube comments system yesterday, which has had creators and users alike complaining. “To be clear, out of the gate we weren’t doing so well, and a lot of that had to do with ranking, and a bit of an arms race around spam and abuse,” said Google+ boss Bradley Horowitz at the Le Web conference. “I don’t think this was YouTube fanatics, there were some real problems with the integration as launched, and it took us a few days to iron those out.”
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Tools: Kaiber
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