Facebook’s move towards making video advertisements a bigger part of its business has been clear for a while now – witness the introduction of auto-playing videos into people’s news feeds in recent months. Now TechCrunch has got its hands on a presentation sent out to advertising partners by Facebook expanding on its plans, with an emphasis on competition with traditional TV networks. “Gone are the days when a family gathered around their TV on Sunday night to connect with the outside world. Television is no longer a guaranteed way to reach and engage your target audience,” suggests the presentation, claiming that while major US TV networks reach between 55% and 61% of 18-24 year-olds in primetime, Facebook reaches 70%. “On TV, advertisers don’t always know who people are, and over deliver to certain people and can’t reach other people. So advertisers end up hitting the same people over and over again with a large portion of the audience being underexposed,” continues the pitch. Interesting, at a time when Facebook has also been courting those same TV networks to integrate the social network into their shows.
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Tools: Kaiber
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