For the final Sandbox of 2013 we look at the best digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge new artists to the jewels of the catalogue business, taking in a variety of genres and niches along the way. We speak to the marketing people behind them and they explain how they did things, why they did them and what the results were. The 25 included work as a fantastic snapshot of the year and show just how diverse and exciting the sector is.
This is the last report of the year. We will return on the 15th of January and continue to cover the latest campaigns, tools and trends in digital music marketing – ensuring that Sandbox remains the sector’s essential fortnightly digest and analysis.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…