X Factor

Most coverage of TV/music mogul Simon Cowell’s US press event this week has focused on who the judges might be for next year’s X Factor US – Miley Cyrus seems to be in the frame – but we’re more interested in Cowell’s views on digital music marketing. “I pray at night for iTunes and YouTube,” said Cowell. “It’s a record labels’s dream for songs and video clips to take off online. It’s expediting everything we do in the industry.” Cowell’s company Syco Entertainment has been actively exploring the world of YouTube multi-channel networks in 2013 with its The You Generation initiative, of course, although Cowell is likely as excited by contestants in the current X Factor US series riding high in the iTunes charts with weekly downloads of their performances. Cowell also praised Beyoncé’s surprise album release. “It was such a cool move. Old-fashioned marketing is truly changing. We’ve been saying this for awhile with One Direction — don’t push artists on people because they will decide for themselves if they want to share the news with others.”

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