Online TV service Hulu has published its now-traditional end-of-year blog post outlining its growth. “Hulu will reach $1 billion in revenue in 2013. That’s up from $695 million in 2012,” writes CEO Mike Hopkins. “Earlier this year, we reached 5 million subscribers. Roughly 50% of those subscribers are now streaming exclusively on devices, with living room viewing accounting for over half of all content consumption on the service.” He adds that Hulu now takes advertising from more than 1,000 brands; that viewers stream more than 1bn videos a quarter, and averaged 50 minutes per session in Q4; and that the company’s headcount swelled 20% to 725 people in 2013. Like rival Netflix, Hulu isn’t just licensing TV shows: it’s making its own ‘Hulu Originals’, with more than 20 shows debuting in 2013, and “plans to double that number over the next year”. And is Hulu profitable? Figures on that are missing from the blog post.

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