For the final Sandbox of 2013 we look at the best digital music campaigns of the year, from bells-and-whistles big-budget productions to those run on a shoestring. They also range from cutting-edge new artists to the jewels of the catalogue business, taking in a variety of genres and niches along the way. We speak to the marketing people behind them and they explain how they did things, why they did them and what the results were. The 25 included work as a fantastic snapshot of the year and show just how diverse and exciting the sector is.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…