Coca-Cola launches Spotify-powered Placelists iPhone music app


coca-cola-placelists-appCoca-Cola’s Placelists app – launched as a location-based music playlists app for Spotify’s desktop client in June 2013 – has gone mobile, initially for iPhone.

The app quietly went live on Apple’s App Store this morning, with the same mission of helping people “add the music you and your friends love to the places you go every day”.

What that means is creating Spotify playlists for specific real-world locations: businesses, entertainment venues, public spaces and so on. People can add songs to each playlist and vote for those added by other people, with Facebook tied in for social features.

The Spotify app hasn’t been enormously popular, it’s fair to say. At the time of writing, it’s only the 64th most popular application in Spotify’s desktop App Finder. Perhaps the iPhone app will give it a new lease of life.

It’s the latest example of Spotify and Coca-Cola’s ongoing partnership, which included the latter investing a reported $10m in Spotify in late 2012. In July 2013, shortly after the initial Placelists launch, Coca-Cola also started promoting Spotify on a range of slimline Coca-Cola, Diet Coke and Coke Zero cans in the UK.

Here are some more screenshots of the new app, which at the time of writing is iPhone-only, although we wouldn’t be surprised to see an Android version in the near future too:


Stuart Dredge

Read More: Analysis News
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