There was confusion just before Christmas over a report claiming Iron Maiden had tracked the countries where their music was most-pirated, then made money by gigging there. CITEworld published the initial report based on data from analytics firm Musicmetric, relating a surge in BitTorrent activity around Iron Maiden’s music in South America, as well as the band’s ability to make money by touring that continent. Interesting, but the conclusion of the report – that Iron Maiden had used the torrent data to plan their tours – wasn’t correct, even though by the time this was discovered, it had been repeated endlessly all over the web. The real point here, though, is that Iron Maiden *could* have used piracy data as a tool to help plan tours. More artists will be doing exactly that in 2014, we think.

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