Beats Music is a new, much-hyped music service available as a free app in the US with a seven-day trial, so it’s unsurprisingly getting a heavy demand from day one. Cue gremlins: “Due to the extremely high volume of interest in our service some users are experiencing issues. Most people are unaffected but our priority is to give everyone a great experience,” wrote CEO Ian Rogers in a blog post last night. “We prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put this plan in action.” Anyone registering this week will have that initial trial doubled in length to 14 days. Rogers also took to his own blog this week to respond to criticism of Beats Music’s lack of a free, ad-supported tier. “If you’re the kind of person who pays ~$1,000/year for cable and refuse to spend ~$100/year on a great music service, you and I look at the world very differently from one another,” wrote Rogers. “If music, and a service that brings you great music experiences and playlists from everyone from Pitchfork to Downbeat to Mojo to Thrasher isn’t worth $100/year to you I’m afraid we don’t have much in common.”

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