A growing number of startups are opting to draw music from services like YouTube and SoundCloud rather than strike licensing deals with rightsholders. The latest is an app called MOD for YouTube – a slick-looking streaming music app for iPhone that takes the Top 100 singles and albums charts from 119 countries and 25 genres as its base, while adding search, lyrics, social sharing and playlist creation into the mix. The latter, which involves tapping, holding and dragging to reorder tracks, sounds like it could give the playlist-making features of established streaming services’ apps a run for their money. Videos can be watched in full-screen, and the music plays in the background when listeners exit MOD to use other apps on their iPhone. MOD is a paid app – £1.49 in the UK – which strange though it sounds, could lessen its appeal to the teenagers who could be its biggest potential audience. Still, one to watch.
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