Taylor Swift was one of the higher-profile streaming holdouts in recent years with her album ‘Red’, which was purchase-only for more than six months after its release in 2012. Now her label boss, Scott Borchetta, has been telling the Financial Times that he remains concerned about streaming’s impact, in an interview about his company Big Machine Label Group. “I have real concerns with the biggest companies licensing their catalogues to any streaming service that switches on,” he says. “I think that devalues music, and so it’s really important that record companies and content providers around the world make sure that we’re holding on to . . . value. It takes a lot of time and effort and money and talent to do this, and if we start giving it all away for fractions of pennies, we’re not going to be able to do it any more.” As the FT points out, this isn’t a blanket windowing policy for Big Machine artists: newer acts like Georgia Line have been big in streams and sales alike.

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