Rushmore launched last year as the latest attempt to connect artists and fans for e-commerce and more: a “beautiful, fan-created IMDB for music” as one of its parent companies, Fictive Kin, puts it. Now the startup has announced a $1.2m funding round from Kibo Ventures and Betaworks – the latter is the other parent company – while also revealing a merger with Spanish livestreaming startup Zuzeen. TechCrunch reports that the two companies have already worked together on an online broadcast of classical musician Lang Lang, attracting 40k fans over its 10-day run. The theory is that artists will be able to claim their profiles on Rushmore, with fans continuing to help build those profiles, while Zuzeen brings its livestreaming video capabilities into the mix. One smart thing about all this: getting fans to update the site deals with “not another social site to update” ennui from bands and labels.

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