comScore has published its latest research into the UK’s digital market, which it estimates includes 47.8m users across computers, mobile devices and tablets. Across all of them, Google sites (including YouTube) are attracting 45.6m users, ahead of Amazon (38.6m), Microsoft (35.5m), Facebook (34.3m) and Yahoo (34m), with the Top 10 rounded out by BBC sites (29.3m), eBay (28.7m), Wikipedia (26.9m), Glam Media including MailOnline (26.2m) and Apple (25m). More stats: there are 37.4m Brits watching online video in a month, with 18.8m average daily viewers. Unsurprisingly, Google sites (i.e. YouTube) top this chart with 34m monthly unique viewers in the UK. Vevo places fourth with 9.4m, while Warner Music Group is eighth with 6.9m – although further on in comScore’s report, it emerges that this is viewers for its YouTube channel. A chart of the top YouTube partner channels in the UK sees Vevo lead with 9.3m monthly uniques, ahead of WMG, with Universal Music in fifth (6m monthly uniques in the UK), Sony Music sixth (5.1m) and The Orchard eighth (4.6m).

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