Earlier this month we reported on the upcoming launch of Coinye West, a Bitcoin-like ‘cryptocurrency’ inspired by

Kanye West. Unsurprisingly, West isn’t impressed with the idea, given that he has no stake in it. His lawyers have sent cease-and-desist letters to the developers of the new currency: “Given Mr. West’s wide-ranging entrepreneurial accomplishments, consumers are likely to mistakenly believe that Mr. West is the source of your services,” claims the letter, which asks that the coders stop using the name or variations of it, relinquish its website and deactivate the Coinye West Twitter accounts. And are they? In a word: no. Coinye West launched last night, ahead of schedule. “We want to release this to the public before the man can try to crush it,” the developers told the Wall Street Journal. “They’ll still come after us, but that’s OK.”