2013 was the year many more people started asking questions about online privacy, and specifically how their personal data was being used by big internet services.
AdAge has a report on a survey of 1,100 respondents conducted by McCann asking which companies are the greatest threat to the future of privacy, with 59% saying Facebook, 40% saying Twitter and 32% Google. “It’s not necessary that people feel Google or Facebook has done anything bad with data to date. It’s what might happen in the future.
It’s a nebulous fear,” McCann’s Laura Simpson told a conference this week. Who is most trusted? 73% said they trust Amazon to look after their personal data, although Google scored pretty highly in this question too with 53%, albeit down from 63% two years ago.