We’ve seen plenty of mobile music-related games in the last five years, but the latest comes from an unexpected source: British industry body UK Music. It’s working with Aardman Animations and the Intellectual Property Office on an iOS and Android game called Music Inc.


which promises to be a busman’s holiday – but hopefully a fun one – for anyone working in the music industry. “Taking control of everything from song writing and styling to recording and securing radio play, gamers will see the impact that every managerial decision has on their wannabe’s career aspirations,” explains the launch announcement, which also promises some topical issues. “If a gamer decides to make their artist’s single available for streaming, they will see the impact that decision could have on sales or indeed the effects of piracy…” We’re hopeful of a ‘give an interview about desperate farts and dying corpses’ option too. The game is out later this month as a free download, although it’s unclear for now whether it’ll be using the now-dominant mobile games business model of in-app purchases to make money.

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