This week’s Sandbox music marketing report includes a lead feature on breaking an act from scratch. It used to be the very definition of an imprecise science – a bit of gut instinct, crossed fingers and (often) huge amounts of money thrown at it. Digital is changing that, opening up whole new data sets and delivering information in real time. So how can marketers help get the biggest impact with the lowest possible spend? Our Behind the Campaign feature profiles the digital campaign for the recent Cliff Richard album, from a growing Facebook and YouTube presence to deals with Blinkbox and AdMaxim. And our Tools piece looks at how to make the most out of Spotify’s new merchandise features.